Q2 2024 Performance of Top iOS Personal Finance Apps in the US

In Q2 of 2024, the personal finance category on iOS saw varied performances among the top applications. Sensor Tower provides a closer look into the downloads, revenue, and active users for these budgeting and planning tools.

Splitwise observed a steady increase in weekly downloads, starting from 239K in early April and peaking at 546K by mid-June. Active users also showed an upward trend, from 1.43M to over 2.15M in the same period. Revenue fluctuated but saw a high of $159K in the first week of June.

Spendee Money & Budget Planner experienced a less consistent pattern in downloads, with numbers generally hovering around the 50K to 68K mark, except for a dip to 34K in mid-June. Active users peaked at 723K in mid-April before settling near 600K towards the end of the quarter. The app's revenue saw highs of $153K in early May and $121K in mid-June.

Monefy: Money Tracker had modest download figures, ranging between 20K and 66K, with active users declining slightly from 479K to 379K over the quarter. Revenue saw a significant jump to $208K at the start of April, followed by a dip, and then another increase to $153K in late June.

Hiatus: Bill and Money Manager reported no downloads during this quarter, and active user data was not available. However, the app did generate revenue, with a peak at $98K in late April and late May.

YNAB showed very low download activity, with numbers mostly in the single digits and dropping to zero mid-quarter. Active users remained fairly stable but low, hovering around the mid-20s range. Revenue demonstrated volatility, with a notable spike to $196K in early June.

For more comprehensive insights and detailed app performance data, visit Sensor Tower's platform. This snapshot provides a glimpse into the dynamic nature of the personal finance app market on iOS in the US.